magazine deconstruction

The publisher of the magazine:

Who publishes the magazine?

Development Hell Ltd

What other magazines does it publish?

They also publish The word which is another music magazine. It includes popular chart music.

How much does the magazine cost?

£4.20

How often is it published?

Monthly

Does the magazine have a website?

http://www.mixmag.net/

What type of reader is it targeting?

Young adults aged over 18 who can afford to go out each weekend and to buy CDs many of the articles are album reviews. In addition, the magazine is also aimed at DJs or people who enjoy mixing music as its gives advice and has adverts selling electrical equipment used to do this.

How does the reader ‘interact’ with the magazine?

With every magazine a free CD is given, they also have many Nightclub listings as well as there own events.

Mixmag is a magazine aimed at people aged over 18 who enjoy clubbing and going out. The covers always use a range of bright colours and clear bold fonts which suggests youthfulness, this is to attract its audience. The magazine gives away a free CD of specially featured music in each monthly addition this makes the magazine more appealing and helps increase sales and people are drawn to free gifts. The title of the magazine 'Mixmag' proposes that there is a range of different styles of club music. this makes Mixmag more appealing over other magazines as it is inclusive and saves the buyer having to buy three different magazine for three different genres that are similar forexample like drum & bass, dubstep and jungle.

The background colour of the magazine is a bright yellow to symbolize the liveliness of the music and young people reading it.

The font colours are white, black and blue which stand out clearly against the vibrant yellow background. The main heading for this addition has a black drop from behind it to make it stand out even more and to like it to the title of the magazine making the heading seem almost as important. All the sell lines and teasers are at a slanted angle this could suggest the creators of the magazine looking at a new angle of music. It also flows with the angle the two artists featured on the cover are leaning.

The image is of a man and woman in the band with the mouths wide open as if they are shouting this makes the reader wonder what they are shouting about and buy the magazine as they could find out inside. The two peoples lively facial expression and positioning suggests that they are energetic people who do things their own ways therefore, rebelling against the conventions of music and doing it who they like. The designs of mixmag covers and themes seem to challenging magazine conventions, which is what music does to our ways of living.

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