Internet music magazine

I have chosen NME music magazine as a case study. NME (The New Musical Express) is a UK based magazine published weekly by IPC however NME.COM is Europe's biggest and most viewed music website.

Audience:

 65% Male*

 50% 16-24*

 23% 25-34*

The website for NME (http://www.nme.com/home) is attractive as the layout is clear and simple, however is still eye catching, its main colour scheme is similar to the magazine as it uses yellow, red, white and black, helping it appeal to its wide target audience by keeping the design and colours simple. Although it is rather masculine it still appeals to the 35% of female readers. The layout of the website is clear and easy to use this is important as it saves the user having to spend time looking for what they want. The page isn’t too crowded to tempt an older target audience.

Rock and Indie music genres are mostly presented on the website, we can see this at first glance as the likes of ‘Blink-182’, ‘Rage Against The Machine’ and ‘Vampire Weekend’ are shown however there is some alternative music like dance but this is lower down the page.

They make extra money by selling products online as they have a NME store where you can by T-shirts, CDS, DVDS and vinyl they also have music downloads where you can download music straight to your phone. They also hold events for example the NME awards and concert. This is a good way for them to make money as lots of tickets are sold and it also connects with the readers as they then feel involved.